Product sampling has long been a tried and true method for growing brand awareness and customer loyalty. While COVID-19 changed just about everything we do and how we do it, it has not altered the effectiveness of the promotional product trial, especially for makeup...
Within the beauty and wellness industries, the intersection with medical aesthetic marketing has become increasingly prevalent, reshaping the industry and influencing consumer perceptions. As advancements in medical technologies and procedures continue to evolve, the...
Innovation and aesthetics play a pivotal role in the dynamic realm of beauty and wellness - and most recently, custom cosmetic packaging has emerged as a powerful tool for brands to make a lasting impression for their cosmetic and health products. Beyond its...
The beauty and wellness industries lively and ever-evolving, shaped by changing consumer preferences, technological advancements, and societal shifts. In the digital age, marketing strategies play a pivotal role in defining beauty or wellness brands’ success. This...
In the constantly shifting landscape of digital marketing, influencer marketing has emerged as a powerful force, reshaping industries and redefining the way businesses connect with consumers, creating a seamless route from social media entertainment to product...