Working against a tight timeline, CCG met bi- weekly with the Boohoo team to discuss the collaboration, and create a variable solution that would be unique to each influencer. CCG created a gift box from scratch, selecting colors and textures that complemented the theme of the clothing launch, while also sourcing products based on the different influencers, their styles, followers, and overall aesthetic.
Services Used:
– Product Sourcing: Candles, Matchboxes, Crystals, and Drawstring Bags
– Decoration: Candle Labels
– One-to-one Fulfillment: 30 Kits
– Kitting: Items Sourced by Boohoo & CCG Shipping & Logistics
– Photography & Videography
Impact:
Boohoo’s collaboration with Megan Fox was a great success, garnering over 200 million impressions across various social media channels including Instagram and TikTok.
Learn More: https://ccgpromo.com/influencer-outreach/