CCG BLOG

CCG Launches New Decoration-Driven 3PL

Dec 1, 2020 | CCG News




Be Decorating, the first decoration-driven 3rd party logistics trade provider, launches with key fulfillment competencies. 

In 2020, the promotional products industry experienced a sudden shift away from bulk deliveries and large scale events. Custom programs with individualized shipments became the norm, as virtual conferences and work from home began to separate the population due to COVID-19. Be Decorating was created by integrating fulfillment and decoration competencies into a single business model to serve this growing demand. As a decoration-driven 3rd party logistics trade provider, Be Decorating can manage both large and small distribution and kitting programs alike.

Based out of West Caldwell, New Jersey, Be Decorating offers decoration, embellishment, wide-format printing, custom packaging, and specialty kitting and fulfillment to customers in the US and internationally. Be Decorating empowers its customers to:

● Own their decorating – source, store, decorate, and ship their own products
● Expand sales offerings through specialized kitting and fulfillment programs, both in bulk shipments and to individual addresses
● Provide front-to-back e-store fulfillment and integration, with management of inventory in real-time
● Boost speed to market and reduce overall costs by managing the entire process end-to-end, under one roof
● Increase quality control and protect brand integrity by reducing their supply chain loop

“Since the onset of COVID-19, businesses are in a constant state of change. From minor reorgs to full-fledged rebrands, companies are using this time to evolve – and we recognized an opportunity to elevate our customers,” says Ben Ritacco, VP. He continues, “By offering decoration services with a strong capability in customized distribution, we were able to produce and fulfill COVID-19 Kits to employees working from home, Back to Work Kits once offices were opening up, and even Weekly Sanitation Kits to sales reps on the road. We also recognized that the event-driven part of our market was in desperate need to find a solution to a rapidly growing problem: event attendees are now virtual – requiring the exhibitors to find a cost-effective and easy way to get sample products and take-away gifts into the hands of thousands of people in thousands of different locations. Be Decorating is here to serve this growing need with an integrated fulfillment solution to suit every customer.”

Be Decorating brings 7+ years of decoration experience coupled with 40+ years of fulfillment and distribution (under CCG Marketing Solutions) into a single source of supply for promotional products distributors and product manufacturers. Currently managing fulfillment programs for Disney, Proctor and Gamble, and Maui Jim on behalf of their many distributor partners, the company is looking forward to building a D3PL that truly makes an impact.

Frequently Asked Questions About Decoration-Driven 3PL and BeDecorating

What is decoration-driven 3PL?

Decoration-driven 3PL — also called D3PL — is a fulfillment model that integrates in-house product decoration (pad printing, UV inkjet, laser etching) with third-party logistics warehousing, kitting, and fulfillment. Unlike standard 3PLs that handle pre-finished product, a decoration-driven 3PL decorates products on-site before fulfillment — enabling personalized, branded merchandise to ship direct to consumers without the product leaving a single facility.

What is BeDecorating?

BeDecorating is a trade decoration and D3PL company offering pad printing, UV inkjet printing, laser etching, custom packaging, and branded merchandise fulfillment for promotional products distributors, branded merchandise suppliers, and retail product manufacturers. BeDecorating operates as a trade-only partner — working with distributors and manufacturers, not directly with end consumers.

What decoration methods does a D3PL operation use?

A decoration-driven 3PL uses in-house decoration methods including pad printing (for curved and irregular surfaces), UV inkjet printing (for full-color, photo-real art on a wide range of substrates), and laser etching (for permanent marks on coated, painted, and leather-wrapped surfaces). Having all decoration methods in-house enables the right process to be matched to each product and program.

How did COVID-19 affect the promotional products industry?

COVID-19 shifted the promotional products industry from large-scale bulk orders and event-based distribution toward custom programs with individualized shipments — as virtual events, remote work programs, and employee engagement kits replaced trade shows and in-person activations. This shift accelerated demand for decoration-driven fulfillment partners capable of personalized, one-to-one distribution at production scale.

What is a trade decorator?

A trade decorator is a production partner that provides decoration services — pad printing, inkjet printing, laser etching, embroidery, and more — exclusively to promotional products distributors, branded merchandise suppliers, and manufacturers, rather than selling directly to end brands or consumers. Trade decorators work behind the scenes, enabling distributors to offer custom branding capabilities without owning production equipment.

CREATE. OPTIMIZE. FULFILL.