Corporate Marketing and Finance Managers must have key, timely, and detailed information regarding the effectiveness of their marketing campaigns and on the return of the dollars spent.
Our experience has shown that Marketing Managers lack the critical information needed to adjust tactical response during a campaign. This results in dollars and resources being wasted. Moreover, the Marketing Managers cannot inform their senior managers or finance managers real-time regarding campaign effectiveness.
CCG has developed powerful and innovative solutions which measure in detail campaign effectiveness, marketing and campaign trends, and return on investment (ROI).
We create and make available real-time dynamic web-based Executive Dashboards, which show overall marketing campaign effectiveness as well as providing a granular, detailed analysis and understanding. This powerful information is available as it is occurring providing you the critical information you need to make campaign tactical adjustments.
At the onset of a marketing program specific reporting and detailed metrics are identified. Our in-house Web Design Team, Developers, Programmers, and Data Management Team, develop, host and maintain the specific solution(s) required.
CCG’s I.T. Infrastructure is Microsoft, .NET, SQL compliant and our Development Teams utilize the Microsoft Visual Studio Development Environment. CCG hosts all applications in-house in a highly secure data center.
Key Business Processes are defined within our Corporate SOP’s and we maintain the highest fault tolerance standards through external electrical generation, multiple, ultrahigh-speed fiber-optic connectivity into our web environments, and much more.