2014 “Picnic with a Purpose”
Each year CCG Marketing Solutions has a Fourth of July Company Picnic to celebrate the holiday. This year marks its transformation to the 1st Annual Picnic with a Purpose.
As part of CCG’s Emerging Leaders Program; Manny Cunha, Ansam Sadek, Ed Tomalo and Katie Sweeney were asked to create a team-building event in which the goal was to help a local organization in our community. Big Brothers Big Sisters of Essex County, NJ was selected to be this year’s recipient of the event’s proceeds. Big Brothers Big Sisters was chosen because of its commitment to helping children reach their potential through its mentoring programs. The concept of utilizing mentoring to provide children with a platform for success resonated greatly within the CCG employee population.
Independent research finds youth enrolled in the Big Brothers Big Sisters program are:
- 46% less likely to begin using illegal drugs
- 27% less likely to begin using alcohol
- 52% less likely to skip school
Simon Hooks, CCG’s CEO, could not resist challenging the employees to raise monies not by typical sponsorships, but by pushing themselves physically to walk a distance around the CCG West Caldwell facility. It was decided that CCG would donate to Big Brothers Big Sisters based upon the success of each participating employee walking or running laps around the vast grounds – a minimum of 3 miles was required within one hour with some employees completing up to 7 miles!
With the efforts of the forty-nine walkers, multiple volunteers and some generous donations, a total of $2,000 was raised on behalf of Big Brothers Big Sisters of Essex County, NJ. Next year the team has set the target of doubling this year’s fundraising total.
About Big Brothers Big Sisters:
Big Brothers Big Sisters, the nation’s largest donor and volunteer supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as, educational success; avoidance of risky behaviors; and higher aspirations, greater confidence and better relationships.
Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”) with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The first-ever Big Brothers Big Sisters Youth Outcome Summary, released in 2012, substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.
Big Brothers Big Sisters provides children facing adversity, often those of single or low-income households or families where a parent is incarcerated or serving in the military, with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. The mission has been the cornerstone of the organization’s 100-year history. With about 350 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families. The organization is engaged in a nationwide search to reunite with alumni mentors, mentees, donors, and families. The organization is engaged in a nationwide search to reunite with alumni mentors, mentees, donors, and family, staff and board members.
Learn more at www.bigbrothersbigsisters.org
About CCG Marketing Solutions:
CCG Marketing Solutions is a technology driven marketing services provider and is regarded as an industry leader in data intensive fulfillment and marketing programs.