Proctor & Gamble (P&G) challenged CCG to develop a process and packaging to consolidate Consumer sample requests. These individual packages would contain multiple brand samples along with personalized, variable product literature, and
As part of the “Go-to-Market” launch plans for P&G’s Tide Pods, the brand wanted to drive product trial by distributing over 1 million samples through multiple channels. The challenge was how to allocate and control access to expensive
CCG is a technology driven marketing services provider regarded as the industry leader in data intensive fulfillment and marketing programs. CCG is designed for efficiencies in quality control, picking, storage, and shipping.