Consumer Sampling Direct to Home

Integrated multi-channel processes have delivered proven results and the greatest Consumer Experience.

Digital Sampling Technology Solutions

  • Mobile-ready Microsites and Apps
  • State-of-the-art, scalable architecture supporting thousands of simultaneous orders.
  • Extensive real-time analytics and dashboards
  • Household matching logic
  • Offer segmentation
  • Social media integration
  • Ratings and review integration
  • Refer-a-friend technology
  • Real-time USPS postal address validation and standardization
  • Opt-in data collection for CRM
  • Personalized and curated Sample offers and boxes
  • Targeted digital media: cost per acquisition model

Digital Dashboard

  • Proprietary category benchmarks and performance metrics
  • Analytics by device type, consumer hits, length of interaction
  • Heat Map
  • Traffic source
  • Pre-Sample survey
  • Post Sample survey
  • Order Lookup for consumer relations
  • Requests and opt-ins by date
  • Requests by SKU
  • Demographics by age range
  • Response by state and zip

Direct Mail

  • Strongest business rule engine in industry
  • Consolidate and cleanse data
  • Integrate online & offline lists, CRM
  • USPS postal experts and advisors
  • Lowest postal rate through USPS and other postal providers

Shopper Marketing

  • Retailer websites and direct mail to drive trial in-store.
  • Shopper programs, brand micro site(s), email and social media sites.
  • Personalized coupons by retailer or by consumer
  • Retailer CRM and shopper access
  • Online, grand opening, pharmacy program, and in-store demo kits

Retailer E-Sampling

  • Media placement on targeted retailer sites
  • Targeting strategy
  • Consumers product engagement
    • Self-select sample via registration
    • Explore product information
  • Low cost-per-sampler conversion
  • Target consumer’s preferences (flavors, sizes) to drive sales conversion
  • Gather Consumer intelligence before trial and after purchase
  • Fastest in-home dates
  • CRM database opt in functionality
  • Business rules engine – one per household, one per email
  • Co-branded retailer and manufacturer packaging
  • Analytics include:
    • Demographics, trade area and store attributes
    • Campaign management, testing & measurement
  • Off site, On Site solutions
  • Micro targeting

E-Commerce

 

  • Exclusive placement – only 1 sample per household parcel
  • Custom research can be integrated into each campaign
  • Fast turn for expiring, short-dated or time-sensitive materials

Fully Executional Capabilities

  • “All Under One Roof”
  • Single point of contact and accountability
  • On site data center
  • Offset and digital printing plants in-house
  • Kitting and Secondary Packaging
    • Clean Room / X-ray screening
    • Tipping
    • Cello wrap AND Shrink Wrap
    • Automated and Hand Kitting
  • Structural packaging design and production
  • Call Center Services – Inbound and outbound
  • FDA cGMP compliant
  • DEA registered
  • AIB audited

News, Events & Blog

May 4 2017
Kraditor Joins CCG and Launches Branded Merchandise and Premiums Division Robert Kraditor has become a member of the CCG Team as Director of CCG’s Branded Merchandise and Premiums Division. His many years of... read more
February 27 2017
CCG completes installation of new PRINERGY Technology In its continued commitment to technological leadership and innovation, CCG has completed the installation of PRINERGY, a powerful flexible prepress... read more
February 6 2017
CCG Announces Certification of its Clean Room CCG Marketing Solutions (CCG) recently completed construction and has received certification of its new clean room facility located in CCG’s... read more
View All