Consumer Sampling Direct to Home

Integrated multi-channel processes have delivered proven results and the greatest Consumer Experience.

Digital Sampling Technology Solutions

  • Mobile-ready Microsites and Apps
  • State-of-the-art, scalable architecture supporting thousands of simultaneous orders.
  • Extensive real-time analytics and dashboards
  • Household matching logic
  • Offer segmentation
  • Social media integration
  • Ratings and review integration
  • Refer-a-friend technology
  • Real-time USPS postal address validation and standardization
  • Opt-in data collection for CRM
  • Personalized and curated Sample offers and boxes
  • Targeted digital media: cost per acquisition model

Digital Dashboard

  • Proprietary category benchmarks and performance metrics
  • Analytics by device type, consumer hits, length of interaction
  • Heat Map
  • Traffic source
  • Pre-Sample survey
  • Post Sample survey
  • Order Lookup for consumer relations
  • Requests and opt-ins by date
  • Requests by SKU
  • Demographics by age range
  • Response by state and zip

Direct Mail

  • Strongest business rule engine in industry
  • Consolidate and cleanse data
  • Integrate online & offline lists, CRM
  • USPS postal experts and advisors
  • Lowest postal rate through USPS and other postal providers

Shopper Marketing

  • Retailer websites and direct mail to drive trial in-store.
  • Shopper programs, brand micro site(s), email and social media sites.
  • Personalized coupons by retailer or by consumer
  • Retailer CRM and shopper access
  • Online, grand opening, pharmacy program, and in-store demo kits

Retailer E-Sampling

  • Media placement on targeted retailer sites
  • Targeting strategy
  • Consumers product engagement
    • Self-select sample via registration
    • Explore product information
  • Low cost-per-sampler conversion
  • Target consumer’s preferences (flavors, sizes) to drive sales conversion
  • Gather Consumer intelligence before trial and after purchase
  • Fastest in-home dates
  • CRM database opt in functionality
  • Business rules engine – one per household, one per email
  • Co-branded retailer and manufacturer packaging
  • Analytics include:
    • Demographics, trade area and store attributes
    • Campaign management, testing & measurement
  • Off site, On Site solutions
  • Micro targeting

E-Commerce

 

  • Exclusive placement – only 1 sample per household parcel
  • Custom research can be integrated into each campaign
  • Fast turn for expiring, short-dated or time-sensitive materials

Fully Executional Capabilities

  • “All Under One Roof”
  • Single point of contact and accountability
  • On site data center
  • Offset and digital printing plants in-house
  • Kitting and Secondary Packaging
    • Clean Room / X-ray screening
    • Tipping
    • Cello wrap AND Shrink Wrap
    • Automated and Hand Kitting
  • Structural packaging design and production
  • Call Center Services – Inbound and outbound
  • FDA cGMP compliant
  • DEA registered
  • AIB audited

News, Events & Blog

November 20 2017
CCG Installs Environmentally Friendly Refillable Water Bottle Stations In its continual sustainability initiative, CCG Marketing Solutions (CCG) recently installed Elkay EZH2O water bottle refilling stations in its West... read more
October 11 2017
CCG Takes a Major Step in Sustainability and in Reducing Greenhouse Gas Emission Construction to be completed by mid-November on a solar panel grid system atop CCG’s 350,000 sq. ft. headquarter facility in West Caldwell, New... read more
October 11 2017
Data & Marketing Association (DMA) announces 2017 international ECHO® award winners. CCG Receives Silver Award for Highly Personalized, Direct Mail, Web, Mobile, and Social Media, Retail and Direct Sales Campaign supporting Great... read more
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