CCG Marketing Solutions and RICG announced that they will merge their email, print, mail and fulfillment business operations and production facilities under a single entity
WEST CALDWELL, NJ – (July 6, 2017)
CCG Marketing Solutions and RICG announced today that they will merge their email, print, mail and fulfillment business operations and production facilities under a single entity. The business will operate under the CCG Marketing name.
Both companies have a rich history of developing and deploying highly personalized, strategic communication programs. They share a holistic approach to strategic creative, data analytics and cross-channel delivery that now has become even more compelling and powerful for their clients to leverage.
According to Christopher DeSantis (RICG CEO), “Our combined operations result in technology leading marketing production operation designed to create and deploy personalized customer experiences that are relevant, compelling, and smarter. CCG and RICG currently serve several of the same clients with similar services. Together we will provide an even more valued offering.”
Simon Hooks (CCG CEO) commented, “In addition to accessing talented employees, there are significant benefits that our respective clients will see as a result of combining the capabilities of our two firms. We are particularly excited by RICG’s understanding and use of data and how it further customizes communications, especially as our clients continue to seek to become more engaged with their customer base.”
“Consumers want explicit, preference-based personalization and engagement, such as recommendations that are based on their previous behaviors or noted preferences in addition to being partners in their personalization.”
DeSantis will become President of Marketing Solutions for CCG and remain CEO of both RICG and Blue Kite Insight.
Brett Iken will become Business Unit Head, Print, Mail and Fulfillment Solutions for CCG Marketing.
ABOUT CCG MARKETING:
CCG is the technology leading provider of fulfillment and direct communication needs for leading global brands through innovative, customized and technology driven solutions. For 50 years, CCG has focused on improving engagement while reducing client operational costs by streamlining and automating key business processes that leverage new technology and best practices for supply chain efficiency, visibility and speed to market. CCG Marketing operates 3 business units focused on a) Pharmaceutical Services, b) Consumer Sampling and eCommerce, and c) Print, Mail and Fulfillment solutions.
RICG is a NYC-based creative and strategic technology consultancy firm, guiding brands through advanced technologies such as Artificial Intelligence (AI), Neuroscience and Biometrics to improve business processes and drive more sales. The RICG team has more than 28 years experience in creative advertising, marketing, and data analytics. They consist of forward-thinking creatives, technologists, data scientists, mathematicians and brand strategists who understand how data can inform all aspects of a brand’s strategy, from concept to creation through engagement.